SPIRIT OF 608
Need Visibility + PR for Your FEST Brand -- Like Now?
WE SPECIALIZE IN
GIV IN FEST
FEST: /fest/
noun
1 a : an acronym for fashion, entrepreneurship, sustainability and technology
b : an intersectional approach to positive impact fashion brands
c : the future of fashion
GIV: /giv/
noun
1 a : an acronym (sorry, it’s a thing we do) for growth, impact and visibility.
b : our focus
c : what multi-bottom line businesses today need
GET THE DIY PR
QUICK START KIT
Created for FEST founders and brands by pro fashion journalists and media experts who've fielded thousands of pitches for top publications and helped place startups, independent brands and female founders in the national spotlight, this free DIY PR Quick Start Kit will start you on your way to the PR + visibility success you need and deserve.
As Seen In
A few FEST-ive publications we love that have mentioned us, our clients and members
What's Inside the DIY PR Starter Kit
✔️ Step-by-step Press Kit 101 Guide PDF to create a professional press kit so you can start reaching out to media and give journalists what they need when they need it
✔️ 5-page Pro Tips package for Mastering Public Speaking in a Digital World so you can show up confidently and communicate your message
✔️ 15-minute audio training revealing the top mistakes and challenges guaranteed to sabotage your PR
What You'll Learn
✔️ The exact documents and images you must have in a professional press kit -- right down to the image specs and dimensions the media want
✔️ The best practice tips my clients are using to kill it at online public speaking right now
✔️ The top mistakes and challenges that sabotage even the best-intentioned PR efforts over and over -- and what to do about them
HEY THERE
I'm Lorraine
And I help fashion brands with a mission get visible.
I spent more than a decade writing hundreds of articles on fashion and ecommerce startups for top publications (WWD, FastCompany, San Francisco Chronicle + more) before moving on to working with startup founders and producing 230+ episodes of the Spirit of 608 podcast featuring interviews with leaders at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST).
When it comes to media, I'm not only the exact person so many brands spend countless hours and thousands of dollars per month trying to reach -- and fail -- but I'm also deeply committed to helping brands in FEST get visible.
Why? Because years of covering the industry led me to believe that the best way forward for fashion, for the workers who make our clothes, for consumers and for the planet is for more businesses in FEST to not only exist but thrive -- and, eventually, go from the exception to the norm.
I'm here to help you create a media strategy that's just your style so you can grow your business, create more impact and get visible.
What she said
Testimonials.
As a female founder of an ethical fashion brand, preparing for our launch and the aftermath was overwhelming. I decided to consult with Lorraine of The Spirit of 608 to create a Marketing/PR plan for my brand, SixChel, and could not have been more pleased with the decision. Lorraine guided me to find the right media outlets, bloggers and create the best content for us. Not only was she able to assist in creating our story and writing pitches, Lorraine was also able to give the best tips on how to present myself for TV appearances and national magazine interviews. On a personal level, I feel absolutely comfortable working with Lorraine and we have been able to keep a three-year, virtual relationship strong. I owe so much of SixChel’s PR success to partnering with Lorraine and The Spirit of 608 and look forward to what we can achieve in the future.”
The foundation of our footwear company is a sophisticated concept which Lorraine immediately grasped and transformed into bite size, relevant bullet points for the best journalists to showcase our product.
Thank you for all you do to connect us and elevate our brands.
Sound familiar?
You are:
✔️ A mission-driven founder at the intersection of of fashion, entrepreneurship, sustainability + tech (we call it FEST, and it’s the future of fashion).
✔️ Totally convinced you’re ready for more visibility for you and your brand.
✔️ Still struggling to self-promote — even after countless hours of planning and creating content, posting and scrolling social media.
✔️ Dying for straightforward, no B.S. advice on getting visible in a way that works for you and your team — both personally and professionally.
✔️ Overdue for a clear, effective PR strategy to cut through the noise and help your FEST brand take the next right steps to create growth, impact and visibility.
Let's Get You Visible
TOGETHER
GRAB THE DIY PR QUICK START GUIDE TODAY
As usual, Lorraine gets it just right with an affordable, interactive community that moves with these fast-paced times. Spirit of 608 and now PressDope have been my little secret, and now you know it too."
Camilla Olson, CEO, Savitude